Experience

Design Consultant

thrv  | Jul 2015–present | Remote

  • Create AI-first features within thrv’s proprietary Jobs-to-be-Done (JTBD) application

  • Generate functional prototypes using AI-driven development tools.

Tinsel Experiential Design |  Aug 2013–May 2024. | New York, NY

  • Partnered with the CDO in a total rebrand, from marketing and web presence to corporate operational documents.

  • Built and maintained separate websites for targeted market segments.

  • Directed design and deployment of monthly e-magazines and email campaigns.

Other Clients: Ralph Lauren, Vesta Healthcare (Hometeam), In Wild Pursuit, Mapzen, String, Hotel Greene

THOROPASS (formerly laika) - Senior product design manager

Jun 2021–Mar 2023 | New York, NY

  • Built and mentored a team of six designers for a data security compliance platform.

  • Secured additional budget to promote from within, maintaining team cohesion and morale through periods of rapid growth. 

  • Interviewed Head of Design candidates and made hiring recommendations to the VP of Product.  

  • Fostered cross-departmental collaboration with Engineering, Product, CX, and Sales teams.

  • Redesigned implementation workflows, which resulted in improved progress tracking for compliance program managers and a 2x increase in task completion speed for employees.

THOROPASS (formerly laika) - Senior product designer

Jan 2020–Jun 2021 | New York, NY

  • First design hire; crafted features that drove the product from seed-stage funding to a $10M Series A.

  • Redesigned customer onboarding within a condensed six-week project timeline, reducing average customer setup periods by 40%.

  • Directed design of integrations, which achieved a 6x increase in supported apps and significantly enhanced the sales team’s ability to close deals.

  • Led the design of an in-app commenting feature, which was instrumental in streamlining communication between Customer Success Managers and clients. 

zinc platform - design lead

Dec 2017–May 2018 | New York, NY

  • Founding design hire at a seed-stage startup aiming to streamline homeowner’s insurance procurement.

  • Designed high-fidelity prototypes to present to potential investors.

  • Created mockups to secure partnerships by pitching solutions for integrating with third-party mortgage lender platforms.

ralph lauren - ux designer

Dec 2015–Apr 2017 | New York, NY

  • Directed UX and interaction design for the successful global launch of Ralph Lauren’s intranet.

  • Designed the mobile experience, which prioritized social-engagement features.

mypublisher - art director

Sep 2006–Jul 2013 | New York, NY

  • Went from entry-level designer to Art Director, managing a team of designers for a personalized photo products company.

Early Career

Print designer, marketing assistant, and art teacher in The Gambia, West Africa

Skills

Design & prototyping: Figma, Adobe XD, Adobe Creative Suite, Sketch, Miro, Whimsical, Balsamiq, InVision
User insights: Fullstory, Heap, Optimal Workshop
CMS platforms: Squarespace, Wix, Readymag, Sharepoint
Collaboration: Jira, Confluence, Notion, Slack
Frameworks: Agile, Jobs-to-be-Done (JTBD)
Development: HTML, CSS, AI-assisted design tools
Secondary spoken languages: Arabic (Lebanese), Wollof

Education + Certificates

BFA Graphic Design, summa cum laude  | Savannah College of Art and Design (SCAD)

UX Design Career Track  |  Springboard

Data-Driven Decision Making |  Hyper island